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What is Content Marketing and Why Does It Matter?
- 05/08/2017
- Posted by: medisocial
- Category: Content Marketing, Health Care, Marketing, Medical Marketing, SEO, Social Media
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In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses made it difficult to compete. Today, there are many different avenues for business owners to interact with consumers, and social media makes it easier than ever for
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How to Use Paid Ads to Grow Your Facebook Following
- 04/08/2017
- Posted by: medisocial
- Category: Facebook, Health Care, Marketing, medical, Medical Marketing, Social Media
So, you’ve got your Facebook Business page setup and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.79 billion users active on the platform every day, there’s a lot of real estate to cover, and your content can only reach so far without a little help. That’s
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5 Reasons SEO is Essential for Website Success
- 03/08/2017
- Posted by: medisocial
- Category: Health Care, Marketing, medical, Medical Marketing, SEO, Uncategorized
SEO, or Search Engine Optimisation, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. If potential customers can’t find you online, you’re missing out on a huge demographic. That’s why we’ve narrowed down five important reasons to use SEO. 1. Website traffic Traffic
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What is Online Reputation Management?
- 02/08/2017
- Posted by: medisocial
- Category: Health Care, Marketing, medical, Medical Marketing, Online Reviews, Reputation Management, Social Media
A healthcare practice’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a clinic’s reputation and image collectively by providing real-time feedback online through review sites, social media, forums and other channels. Basically, if it is an
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What is SEO and Why Does It Matter?
- 27/07/2017
- Posted by: medisocial
- Category: Health Care, Marketing, medical, Medical Marketing, SEO
Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out on the search engine results pages. This is where your business will get found, or be lost in the world of “second page and beyond.” Your business’ SEO efforts are what determines your SERP (search engine results page) ranking, and consequently, determines how “findable” you are online to your customers.
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What are Listings and Why Do They Matter?
- 25/07/2017
- Posted by: medisocial
- Category: Marketing, medical, Medical Marketing, SEO
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know:
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Google Rankings And Ways To Improve It
- 06/11/2016
- Posted by: medisocial
- Category: Health Care, Marketing, medical, Medical Marketing, SEO
Your clinic has had a site for some time, however when you execute a search for your practice on Google, your internet site does not appear. Why is this happening? You may have a good looking website, however, it isn’t performing how you anticipated it to.
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5 Reasons Why Your Medical Practice Should Be on Facebook
- 04/11/2016
- Posted by: medisocial
- Category: Facebook, Health Care, Marketing, medical, Medical Marketing, SEO, Social Media
Medical practices just like your own, are utilising Facebook to build trust, and promote their services with existing and potential patients and you can too! Facebook is the top social media platform amongst physicians who engage on social media. Why concentrate on Facebook when various other social media networks, like Twitter and LinkedIn, are equally as reliable? While we aren’t stating that the other social media networks are ineffective, there are a few reasons why we advise beginning with Facebook.
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Gain Control Of Your Medical Practice Through Online Marketing
- 03/11/2016
- Posted by: medisocial
- Category: Health Care, Marketing, medical, Medical Marketing, Online Reviews, Reputation Management, Social Media
Recently, there have been a whole lot of changes to the ways that medical practices run. Many medical professionals depend on referrals from other medical care professionals for most of their patient base, however with the raised volume of clients, some of are having a tough time caring for every one of their referred patients in a prompt manner.
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How Does Healthcare Reputation Marketing Work?
- 01/11/2016
- Posted by: medisocial
- Category: Health Care, Marketing, medical, Medical Marketing, Reputation Management, Social Media
If you personally, or your clinic has ever received adverse press or negative reviews on individual rating sites, you may have heard about reputation monitoring. If your practice hasn’t needed to be concerned about reputation monitoring, you’re probably at least knowledgeable about the process.