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How to use #Hashtags
- 30/08/2017
- Posted by: medisocial
- Category: digital, Facebook, Health Care, Medical Marketing, Social Media
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How hashtags can help you reach the out-crowd and engage the in-crowd The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending when it comes to social media success. Hashtags
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7 Social Media Tactics for Businesses That Struggle With Social
- 28/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Facebook, Google, Health Care, Medical Marketing, Social Media
A strong social media presence is one of the best ways to be heard, and healthcare businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential patients and fans at your fingertips who are actively looking for a provider that they can identify and engage with on a personal level. However,
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How to Respond to Negative Healthcare Reviews
- 25/08/2017
- Posted by: medisocial
- Category: Customer Care, Facebook, Google, Health Care, Local Search, Online Reviews, Reputation Management
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer but all the sets of eyes that come afterward. Seeing a healthcare business handle a particularly challenging review online suggests that management is proud of
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How to Respond to Positive Healthcare Reviews
- 23/08/2017
- Posted by: medisocial
- Category: Customer Care, Facebook, Google, Medical Marketing, Online Reviews, Reputation Management
A good or bad reputation can mean the difference between a practice thriving and expanding, or close their doors for good. In the digital age, a healthcare business’s reputation is controlled by consumers using online review platforms like Google, and Facebook to announce the quality of their services publicly. The good news is that this
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What is Digital Advertising and Why Does It Matter?
- 19/08/2017
- Posted by: medisocial
- Category: Advertising, digital, Facebook, Google Ads, Local Search, Marketing, Medical Marketing
Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display ads. Digital advertising has surpassed traditional advertising Just how popular is digital advertising? In 2016,
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Creating the Perfect Social Media Post
- 15/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Facebook, Health Care, Medical Marketing, Social Media
What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow
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Facebook Advertising vs. Boosted Posts
- 12/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Facebook, Google, Marketing, Medical Marketing
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. Truth be told, Facebook’s Advertiser Help
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What is Programmatic Advertising?
- 08/08/2017
- Posted by: medisocial
- Category: Advertising, Facebook, Google, Google Ads, Health Care, Marketing, Medical Marketing, SEO
The advertising world is full of jargon, and new phrases are always popping up. One you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound so technical? Take my hand and come with me to the world of advertising, where we’ll venture further
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How to Use Paid Ads to Grow Your Facebook Following
- 04/08/2017
- Posted by: medisocial
- Category: Facebook, Health Care, Marketing, medical, Medical Marketing, Social Media
So, you’ve got your Facebook Business page setup and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.79 billion users active on the platform every day, there’s a lot of real estate to cover, and your content can only reach so far without a little help. That’s
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5 Reasons Why Your Medical Practice Should Be on Facebook
- 04/11/2016
- Posted by: medisocial
- Category: Facebook, Health Care, Marketing, medical, Medical Marketing, SEO, Social Media
Medical practices just like your own, are utilising Facebook to build trust, and promote their services with existing and potential patients and you can too! Facebook is the top social media platform amongst physicians who engage on social media. Why concentrate on Facebook when various other social media networks, like Twitter and LinkedIn, are equally as reliable? While we aren’t stating that the other social media networks are ineffective, there are a few reasons why we advise beginning with Facebook.