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The Dos and Don’ts of Customer Service
- 02/10/2017
- Posted by: medisocial
- Category: Customer Care, Marketing, Medical Marketing, Reputation Management
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Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went above and beyond, we’ve all experienced it. Unfortunately, though, the bad customer service is almost always recalled more easily. In the pursuit of excellent customer service, several dos and
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What Is An Online Citation?
- 20/09/2017
- Posted by: medisocial
- Category: Google, Local Search, Marketing, Medical Marketing, SEO
A citation is simply anytime a business is mentioned somewhere online. Many people believe that citations are links to websites, but this isn’t necessarily true. Although a citation can be linked, they don’t have to contain a link to be considered a citation. To break it down further, let’s look at how citations can appear online:
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55 Stellar Statistics for Websites
- 18/09/2017
- Posted by: medisocial
- Category: Business plans, Marketing, medical, Medical Marketing, Website
Welcome to a comprehensive collection of design, functionality and content stats for websites. Imagine a world where a single, gigantic shopping mall hosted a store for every business across the globe. It’s easy to imagine that any business that doesn’t have a store in this mall may as well not exist, as every consumer looking
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Review Management Best Practices
- 04/09/2017
- Posted by: medisocial
- Category: Customer Care, Health Care, Marketing, Online Reviews, Reputation Management
Why your business needs to stop removing reviews 1) People can tell your business is filtering the reviews. 68% of patients trust reviews more when they see both good and bad scores (Econsultancy, 2012). Patients are more review savvy and can spot when things look too good to be true. 95% of consumers suspect censorship
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Why Your Clinic Should Want More Reviews on Review Sites
- 01/09/2017
- Posted by: medisocial
- Category: Advertising, Customer Care, Health Care, Medical Marketing, Online Reviews, Reputation Management
Responding to patients online could not be more important as reviews continue to grow more than ever before. Aside from the fact that reviews from patients help others decide whether they should visit a business or not, reviews are now more prevalent on search results pages—meaning a lot of eyes can see what is being
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How to use #Hashtags
- 30/08/2017
- Posted by: medisocial
- Category: digital, Facebook, Health Care, Medical Marketing, Social Media
How hashtags can help you reach the out-crowd and engage the in-crowd The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending when it comes to social media success. Hashtags
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7 Social Media Tactics for Businesses That Struggle With Social
- 28/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Facebook, Google, Health Care, Medical Marketing, Social Media
A strong social media presence is one of the best ways to be heard, and healthcare businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential patients and fans at your fingertips who are actively looking for a provider that they can identify and engage with on a personal level. However,
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What is Digital Advertising and Why Does It Matter?
- 19/08/2017
- Posted by: medisocial
- Category: Advertising, digital, Facebook, Google Ads, Local Search, Marketing, Medical Marketing
Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display ads. Digital advertising has surpassed traditional advertising Just how popular is digital advertising? In 2016,
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Quality Over Quantity
- 17/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Health Care, Marketing, Medical Marketing, SEO, Social Media
Businesses don’t always know what they’re getting into with social posting. Most turn to outsourcing because they don’t have the time to get to know the process and learn to navigate social media. They may as well be holding up a big SOS beacon. You need to be an expert in the field so you
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Creating the Perfect Social Media Post
- 15/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Facebook, Health Care, Medical Marketing, Social Media
What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow
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