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What is Digital Advertising and Why Does It Matter?
- 19/08/2017
- Posted by: medisocial
- Category: Advertising, digital, Facebook, Google Ads, Local Search, Marketing, Medical Marketing
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Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display ads. Digital advertising has surpassed traditional advertising Just how popular is digital advertising? In 2016,
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Digital Customer Service: The 10 Cornerstones
- 06/08/2017
- Posted by: medisocial
- Category: Customer Care, Health Care, Marketing, medical, Medical Marketing, Social Media, Website
Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels. When people have a negative experience online, they blame the company. Not responding to customers on review sites and social media is worse than having a phone line that goes unanswered because there are thousands