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How to Respond to Positive Healthcare Reviews
- 23/08/2017
- Posted by: medisocial
- Category: Customer Care, Facebook, Google, Medical Marketing, Online Reviews, Reputation Management
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A good or bad reputation can mean the difference between a practice thriving and expanding, or close their doors for good. In the digital age, a healthcare business’s reputation is controlled by consumers using online review platforms like Google, and Facebook to announce the quality of their services publicly. The good news is that this
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6 Reasons Your Local Business Listings Need to Be Accurate
- 21/08/2017
- Posted by: medisocial
- Category: Google, Health Care, Local Search, Marketing, Medical Marketing, SEO
As a healthcare practitioner, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice patients into your clinic, your healthcare practice or your medical center so you can convert them to loyal patients rather than just browsers online. Further, nothing is more frustrating
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What is Digital Advertising and Why Does It Matter?
- 19/08/2017
- Posted by: medisocial
- Category: Advertising, digital, Facebook, Google Ads, Local Search, Marketing, Medical Marketing
Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display ads. Digital advertising has surpassed traditional advertising Just how popular is digital advertising? In 2016,
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Quality Over Quantity
- 17/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Health Care, Marketing, Medical Marketing, SEO, Social Media
Businesses don’t always know what they’re getting into with social posting. Most turn to outsourcing because they don’t have the time to get to know the process and learn to navigate social media. They may as well be holding up a big SOS beacon. You need to be an expert in the field so you
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Creating the Perfect Social Media Post
- 15/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Facebook, Health Care, Medical Marketing, Social Media
What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow
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Why is Social Media Important?
- 13/08/2017
- Posted by: medisocial
- Category: Advertising, Health Care, Marketing, Medical Marketing, Social Media
Since the early 2000s, social media platforms have revolutionized the way people connect with one another. Today, there are 2.3 billion active users of social media worldwide. Business owners who take advantage of the ocean-sized lead pool created by social media channels will undoubtedly reel in a boatload of benefits. Currently, the number of brands present on
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Facebook Advertising vs. Boosted Posts
- 12/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Facebook, Google, Marketing, Medical Marketing
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. Truth be told, Facebook’s Advertiser Help
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What is Programmatic Advertising?
- 08/08/2017
- Posted by: medisocial
- Category: Advertising, Facebook, Google, Google Ads, Health Care, Marketing, Medical Marketing, SEO
The advertising world is full of jargon, and new phrases are always popping up. One you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound so technical? Take my hand and come with me to the world of advertising, where we’ll venture further
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Tips for Providing The Perfect Customer Experience
- 07/08/2017
- Posted by: medisocial
- Category: Customer Care, Health Care, Innovation, Marketing, medical, Medical Marketing, Online Reviews, Reputation Management
Amazing customer service may seem like a lot of extra work on a short-term basis, but it does improve your brand image and goodwill, which means a lot in the long run. No matter how big or small your business is, you must focus on making your customers happy. There are many ways to do
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Digital Customer Service: The 10 Cornerstones
- 06/08/2017
- Posted by: medisocial
- Category: Customer Care, Health Care, Marketing, medical, Medical Marketing, Social Media, Website
Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels. When people have a negative experience online, they blame the company. Not responding to customers on review sites and social media is worse than having a phone line that goes unanswered because there are thousands