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  • Critical Data For Online Local Clinic Listings

    • 07/11/2017
    • Posted by: medisocial
    • Category: Advertising, digital, Google, Health Care, Local Search, SEO
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    nap-data-critical-listings

    Listings for local SEO If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business. The more accurate and consistent data there is about your business across the web,

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  • What Is An Online Citation?

    • 20/09/2017
    • Posted by: medisocial
    • Category: Google, Local Search, Marketing, Medical Marketing, SEO
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    data-aggregatorsBlog

    A citation is simply anytime a business is mentioned somewhere online. Many people believe that citations are links to websites, but this isn’t necessarily true. Although a citation can be linked, they don’t have to contain a link to be considered a citation. To break it down further, let’s look at how citations can appear online:

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  • 16 Website SEO Musts for a Higher Search Ranking

    • 06/09/2017
    • Posted by: medisocial
    • Category: Local Search, Marketing, Medical Marketing, SEO, Website
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    website-seoBlog (1)

    Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. This is good news: the more relevant, informative and useful user experience you create, the better the chances that search engines

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  • How to Respond to Negative Healthcare Reviews

    • 25/08/2017
    • Posted by: medisocial
    • Category: Customer Care, Facebook, Google, Health Care, Local Search, Online Reviews, Reputation Management
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    negative-review-repsponseBlog

    Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer but all the sets of eyes that come afterward. Seeing a healthcare business handle a particularly challenging review online suggests that management is proud of

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  • 6 Reasons Your Local Business Listings Need to Be Accurate

    • 21/08/2017
    • Posted by: medisocial
    • Category: Google, Health Care, Local Search, Marketing, Medical Marketing, SEO
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    business-listings-accurateBlog

    As a healthcare practitioner, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice patients into your clinic, your healthcare practice or your medical center so you can convert them to loyal patients rather than just browsers online. Further, nothing is more frustrating

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  • What is Digital Advertising and Why Does It Matter?

    • 19/08/2017
    • Posted by: medisocial
    • Category: Advertising, digital, Facebook, Google Ads, Local Search, Marketing, Medical Marketing
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    what-is-digital-advertising

    Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display ads. Digital advertising has surpassed traditional advertising Just how popular is digital advertising? In 2016,

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