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Critical Data For Online Local Clinic Listings
- 07/11/2017
- Posted by: medisocial
- Category: Advertising, digital, Google, Health Care, Local Search, SEO
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Listings for local SEO If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business. The more accurate and consistent data there is about your business across the web,
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What Is An Online Citation?
- 20/09/2017
- Posted by: medisocial
- Category: Google, Local Search, Marketing, Medical Marketing, SEO
A citation is simply anytime a business is mentioned somewhere online. Many people believe that citations are links to websites, but this isn’t necessarily true. Although a citation can be linked, they don’t have to contain a link to be considered a citation. To break it down further, let’s look at how citations can appear online:
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7 Social Media Tactics for Businesses That Struggle With Social
- 28/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Facebook, Google, Health Care, Medical Marketing, Social Media
A strong social media presence is one of the best ways to be heard, and healthcare businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential patients and fans at your fingertips who are actively looking for a provider that they can identify and engage with on a personal level. However,
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How to Respond to Negative Healthcare Reviews
- 25/08/2017
- Posted by: medisocial
- Category: Customer Care, Facebook, Google, Health Care, Local Search, Online Reviews, Reputation Management
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer but all the sets of eyes that come afterward. Seeing a healthcare business handle a particularly challenging review online suggests that management is proud of
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How to Respond to Positive Healthcare Reviews
- 23/08/2017
- Posted by: medisocial
- Category: Customer Care, Facebook, Google, Medical Marketing, Online Reviews, Reputation Management
A good or bad reputation can mean the difference between a practice thriving and expanding, or close their doors for good. In the digital age, a healthcare business’s reputation is controlled by consumers using online review platforms like Google, and Facebook to announce the quality of their services publicly. The good news is that this
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6 Reasons Your Local Business Listings Need to Be Accurate
- 21/08/2017
- Posted by: medisocial
- Category: Google, Health Care, Local Search, Marketing, Medical Marketing, SEO
As a healthcare practitioner, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice patients into your clinic, your healthcare practice or your medical center so you can convert them to loyal patients rather than just browsers online. Further, nothing is more frustrating
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Facebook Advertising vs. Boosted Posts
- 12/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Facebook, Google, Marketing, Medical Marketing
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. Truth be told, Facebook’s Advertiser Help
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3 Tips to Make Your Website Actually Useful
- 09/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Google, Website
Gone are the days of a “form over function” internet. Where once the simple novelty of seeing a business online, in any fashion, was often enough. Now, today’s more savvy audiences simply want to get where they are going. So with the priorities of today’s business websites being speed and ease of use, here are
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What is Programmatic Advertising?
- 08/08/2017
- Posted by: medisocial
- Category: Advertising, Facebook, Google, Google Ads, Health Care, Marketing, Medical Marketing, SEO
The advertising world is full of jargon, and new phrases are always popping up. One you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound so technical? Take my hand and come with me to the world of advertising, where we’ll venture further