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Review Management Best Practices
- 04/09/2017
- Posted by: medisocial
- Category: Customer Care, Health Care, Marketing, Online Reviews, Reputation Management
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Why your business needs to stop removing reviews 1) People can tell your business is filtering the reviews. 68% of patients trust reviews more when they see both good and bad scores (Econsultancy, 2012). Patients are more review savvy and can spot when things look too good to be true. 95% of consumers suspect censorship
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Why Your Clinic Should Want More Reviews on Review Sites
- 01/09/2017
- Posted by: medisocial
- Category: Advertising, Customer Care, Health Care, Medical Marketing, Online Reviews, Reputation Management
Responding to patients online could not be more important as reviews continue to grow more than ever before. Aside from the fact that reviews from patients help others decide whether they should visit a business or not, reviews are now more prevalent on search results pages—meaning a lot of eyes can see what is being
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How to use #Hashtags
- 30/08/2017
- Posted by: medisocial
- Category: digital, Facebook, Health Care, Medical Marketing, Social Media
How hashtags can help you reach the out-crowd and engage the in-crowd The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending when it comes to social media success. Hashtags
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7 Social Media Tactics for Businesses That Struggle With Social
- 28/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Facebook, Google, Health Care, Medical Marketing, Social Media
A strong social media presence is one of the best ways to be heard, and healthcare businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential patients and fans at your fingertips who are actively looking for a provider that they can identify and engage with on a personal level. However,
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How to Respond to Negative Healthcare Reviews
- 25/08/2017
- Posted by: medisocial
- Category: Customer Care, Facebook, Google, Health Care, Local Search, Online Reviews, Reputation Management
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer but all the sets of eyes that come afterward. Seeing a healthcare business handle a particularly challenging review online suggests that management is proud of
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How to Respond to Positive Healthcare Reviews
- 23/08/2017
- Posted by: medisocial
- Category: Customer Care, Facebook, Google, Medical Marketing, Online Reviews, Reputation Management
A good or bad reputation can mean the difference between a practice thriving and expanding, or close their doors for good. In the digital age, a healthcare business’s reputation is controlled by consumers using online review platforms like Google, and Facebook to announce the quality of their services publicly. The good news is that this
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6 Reasons Your Local Business Listings Need to Be Accurate
- 21/08/2017
- Posted by: medisocial
- Category: Google, Health Care, Local Search, Marketing, Medical Marketing, SEO
As a healthcare practitioner, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice patients into your clinic, your healthcare practice or your medical center so you can convert them to loyal patients rather than just browsers online. Further, nothing is more frustrating
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What is Digital Advertising and Why Does It Matter?
- 19/08/2017
- Posted by: medisocial
- Category: Advertising, digital, Facebook, Google Ads, Local Search, Marketing, Medical Marketing
Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display ads. Digital advertising has surpassed traditional advertising Just how popular is digital advertising? In 2016,
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Quality Over Quantity
- 17/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Health Care, Marketing, Medical Marketing, SEO, Social Media
Businesses don’t always know what they’re getting into with social posting. Most turn to outsourcing because they don’t have the time to get to know the process and learn to navigate social media. They may as well be holding up a big SOS beacon. You need to be an expert in the field so you
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Creating the Perfect Social Media Post
- 15/08/2017
- Posted by: medisocial
- Category: Advertising, Content Marketing, Facebook, Health Care, Medical Marketing, Social Media
What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow